With the current focus of the world on the two most important aspects of life WELLNESS AND HEALTH, there has been a paradigm shift in the thought process of people all over the world. While the gyms have not opened and there is less likelihood of the gyms opening in the next few weeks as well which has left a complete sector in despair, still the focus on wellness has had a positive impact on the industry. Especially the nutrition and supplements industry.
There has been a huge rise in the number of the users of the products catering to wellness and fitness. In the present situation, the use of supplements and consumption has also radically increased. While earlier a target client for a sports nutrition was only 1 member out of a family of 4, now all the members are using and consuming it. It is especially true in the case of products such as VITAMIN C, ZINC, FIBERS etc. And even though the offline work has been impacted, the online sales have depicted a conspicuous increase in the demand of the wellness products. With the fact that we all have adulterated food and there is not much purity in the food that we eat, it is imperative to have supplements to complete the nutritional requirements of the body.